Look, I get it. You’re a creative. You’d rather shoot golden hour magic than stare at a spreadsheet. You didn’t sign up for this gig to do math — you signed up to capture moments, tell stories, and maybe edit out a rogue booger or two.

But hear me out: tracking your performance isn’t optional.

Let’s talk about being a dad. Not just the “show up and grill the meat” kind of dad. I’m talking about involved dad. “Put down the remote, grab the light stand, and let’s make some magic” kind of dad.

See, my oldest — Lincoln — is officially my on-call, union-certified light assistant. Okay, maybe not union. But he is paid. (We believe in fair labor practices around here — even if payment sometimes comes in the form of sweet tea from Sonic or Dave’s Cave and/or Legos.)

KA: When someone messages you about a session and then disappears into the abyss

So you’ve just received a message:

“Hi! I’m interested in booking a session — what are your prices?”

You get excited. You respond. You give all the juicy details. You’re polite. You’re prompt. You even throw in a light joke, because hey — you’re charming like that.

And then…
nothing.

If you're just starting out in photography, let me give you some real-world advice before you slap your logo on a Facebook page and announce you’re “Now Booking!”

Photograph your family. Your friends. Your dog. Just don’t photograph strangers for money if you don’t know what you’re doing.

Before my career. Before children. Before I ever picked up a camera and before this whole photo thing turned into a side gig, a passion project, and whatever it is now — I married Lauren. She’s been my better half, my rock, and my person for the last 22 years. And she’s still, without hesitation, the most important person in my life.

The lovable patriarch of 101 Dalmatian fame — and, more importantly, the beloved companion of Emile and Brian. At 14 years old — nearly a dog-year centaurian — this old boy carries the kind of quiet wisdom and love that only comes from a lifetime spent right beside his people.

It’s the Canon 70-200 f/2.8L IS USM V1 — a.k.a. the lens that looks like it fell out of my pickup, rolled through a gravel lot, and got kicked by one of my twins on the way to the field. And honestly? It probably did. I bought it “heavily used,” which basically means it had already lived a full life — and then got handed to me for overtime duty.

Our phones are full of snapshots: kids being silly, vacations, blurry food pics we swore looked artistic in the moment. We snap, we scroll, we save, and then… we forget. All those memories? They quietly get buried in digital purgatory, right between the Notes app grocery list and your 47 attempts at the “good angle” selfie.

Here’s the truth: your memories deserve more than a swipe and a scroll.
They deserve to be printed. Displayed. Passed down. Loved.

I’ll just say it upfront: the Canon RF 28-70mm f/2 is not a casual lens. This thing is a beast — physically and optically.

I do everything I can to help you feel at ease. That starts with clear communication beforehand and continues with a healthy dose of personality throughout the session. The last thing anyone needs is a cold, distant photographer.